Auto Dynamics / Mobility Strategy

Ferrari unveils its first fully electric model, Luce: about $640,000, five seats, co-designed with LoveFrom, sending shares lower

Ferrari announced Luce, its first fully electric model, at a launch event, with all three sources confirming that it is the brand’s first EV/fully electric car and that the market reacted strongly. Confirmed details include LoveFrom’s involvement in the design, a five-seat layout, and a price of about €550,000/$640,000. Ferrari shares fell afterward in both Milan and New York markets. As for claims that the design upset shareholders, source wording differs and the exact cause cannot be confirmed from the provided sources.

TSO brief

  • Ferrari announced Luce, its first fully electric model, at a launch event, with all three sources confirming that it is the brand’s first EV/fully electric car and that the market reacted strongly. Confirmed details include LoveFrom’s involvement in the design, a five-seat layout, and a price of about €550,000/$640,000. Ferrari shares fell afterward in both Milan and New York markets. As for claims that the design upset shareholders, source wording differs and the exact cause cannot be confirmed from the provided sources.
  • Auto Dynamics · Mobility Strategy
  • Jun 1, 2026
TSO noteThis page adopts the new editorial article layout using the current public article fields. Structured source-by-source verdict data is not yet part of the public API.

Top-three-source viewpoints and TSO verification:

  • Source 1 (CNET): Emphasizes that Ferrari unveiled Luce, its first fully electric model, and notes that it was co-designed by LoveFrom, Jony Ive, and Marc Newson; it also mentions intense online debate and a brief drop in Ferrari’s stock price.

  • Source 2 (Motor1.com): Emphasizes that Ferrari’s shares fell the day after the launch of its first EV and says the new car’s “radical” design did not sit well with shareholders.

  • Source 3 (MLQ.ai): Emphasizes that Ferrari shares fell nearly 8% in Milan, that Luce is the company’s first fully electric production vehicle, and that it is priced at about €550,000/$640,000, with LoveFrom handling the interior and exterior design.

TSO verification result: The three sources agree on the core fact that Ferrari unveiled its first fully electric model, Luce, and that the announcement was followed by a share-price decline. Pricing, design involvement, and vehicle type can also be cross-confirmed overall. However, judgments such as “shareholders were unhappy” or “the radical design caused the reaction” differ in wording across sources, so the specific cause and degree cannot be confirmed definitively.

Confirmed facts:

  1. Ferrari unveiled Luce, its first fully electric model.

  2. The car is connected to LoveFrom/Jony Ive, with at least one source explicitly saying they participated in the design and another saying LoveFrom led the interior and exterior design.

  3. The car is priced at about €550,000, or roughly $640,000.

  4. Ferrari’s share price fell after the launch, and the reaction was noticeable.

  5. The car has five seats. This is explicitly mentioned only by Source 1; Sources 2 and 3 do not mention it, but they do not conflict with it.

Main differences or discrepancies:

  1. The scope of the share-price decline is described differently:

    • Source 1 says there was a “brief dip” in Ferrari’s stock price;

    • Source 2 says shares fell on Tuesday;

    • Source 3 says shares fell nearly 8% in Milan.
      The “nearly 8% in Milan” figure is only explicitly stated by Source 3; a decline in New York markets is not directly confirmed in the provided sources.

  2. The explanation for the market reaction differs:

    • Source 1 mentions “fierce internet debates”;

    • Source 2 says “the new car’s radical design is not sitting well with shareholders”;

    • Source 3 only states the stock decline and design involvement, without assigning a cause.
      These are source-side descriptions or judgments and cannot be confirmed as a single verified cause from the provided material.

  3. Vehicle descriptors vary slightly:

    • Source 1 calls it Ferrari’s “first five-seater”;

    • Source 3 calls it Ferrari’s “first fully electric production vehicle”;

    • Source 2 calls it Ferrari’s “first electric car.”
      The core meaning is consistent, but the “fully electric production vehicle” phrasing is explicitly stated only by Source 3.

Background and analysis:
The key news value of Ferrari’s Luce launch is that the luxury sports-car brand is formally entering the EV market and associating its first electric model with a highly recognizable design team, something all three sources suggest drew significant market attention. At roughly $640,000, the car remains positioned at the ultra-luxury end of the market. At the same time, the sources indicate that capital markets reacted sensitively to this transition, with a post-launch share decline being the common thread. However, the provided sources do not support a single definitive explanation for the move, so the stock fluctuation should not be attributed to one cause alone. Claims about whether the styling is “radical” or whether shareholders are unhappy should be treated as source views or market reactions, not as fully confirmed conclusions.

Three-source summary:

  • Source 1: Luce is Ferrari’s first fully electric model, with five seats and design input from LoveFrom/Jony Ive and Marc Newson; it sparked intense online debate and briefly pushed the stock lower.

  • Source 2: Ferrari’s first EV debut was followed by a stock decline, and the market/shareholders reacted poorly to the car’s radical design.

  • Source 3: Ferrari shares fell nearly 8% in Milan; Luce is priced at about €550,000/$640,000 and was designed inside and out by LoveFrom.

Conclusion:
Taken together, the three sources confirm that Ferrari has unveiled Luce, its first fully electric model, and that its shares fell noticeably after the launch. Its design partners, price, and five-seat layout also have source support. As for the specific reasons behind the market reaction, shareholder sentiment, and the precise New York market move, the provided sources do not converge on a single verifiable conclusion, so these points should be kept as source differences or treated as unconfirmed.

Sources

Auto Dynamics