Kantar BrandZ 2026: Google Overtakes Apple to Take the Crown as AI Reshapes Brand Value Rankings
Kantar BrandZ 2026 shows Google surpassing Apple to reclaim the No. 1 spot with a 57% rise in brand value, while Apple still grew 6%. The top 100 brands reached a combined value of about $13.1 trillion, with AI seen as a major force behind the reshuffling of brand rankings. The sources also note Zara overtaking Nike, though other category changes and luxury-brand shifts are not fully consistent across the three reports.