Ferrari unveils its first fully electric model, Luce: about $640,000, five seats, co-designed with LoveFrom, sending shares lower
Ferrari announced Luce, its first fully electric model, at a launch event, with all three sources confirming that it is the brand’s first EV/fully electric car and that the market reacted strongly. Confirmed details include LoveFrom’s involvement in the design, a five-seat layout, and a price of about €550,000/$640,000. Ferrari shares fell afterward in both Milan and New York markets. As for claims that the design upset shareholders, source wording differs and the exact cause cannot be confirmed from the provided sources.